Construction

X-treme Soap commercial storyboard pg 1

X-treme Soap commercial storyboard pg 2

What is this advertisement trying to sell? My product is soap.

What feelings is it trying to create? The feeling I was trying to create in this ad was a feeling of "cool," a feeling of "I need this because I live life in the fast lane."

What audience is the ad targeting? My target audience is male audience. I was going more for the sporty, active type of male.